Knowing that Lexus wanted consumers to understand its scientific approach to manufacturing—like using edible foods, such as soy and sugarcane to build

its vehicles—Wendy partnered Lexus with Harvard’s Cooking and Science program to deliver a multi-channel program. She secured legendary chef and
Harvard Professor, Ferran Adriá’s participation to share his scientific cooking techniques, making a seamless connection to Lexus' forward-thinking approach.