ABOUT WENDY MURE
ABOUT WENDY MURE
During Wendy Mure's 5+ years at Martha Stewart Living Omnimedia as Brand Director, she oversaw the marketing & design for the company's numerous brands including Martha Stewart Living, Kids, Weddings, Petkeeping, and Martha Stewart TV/Radio. She also led countless photoshoots for the purpose of content development on behalf of advertising partners.
Wendy leads the design of SALT LIVE ENERGIZED branding materials including mailers, packaging, gift cards, signage, social media, etc.
FOOD + WINE BRAND MARKETING
For 6+ years at Food & Wine, Wendy led the creative team in the development of all marketing collateral on behalf of the Food & Wine brand and its advertisers.
The ampersand in the Food & Wine name is what inspired "The & Factor" brand positioning. Supported by third-party research, the emblem seamlessly illustrates how
readers with a love for food & wine also have a passion for a wide range of premium lifestyle experiences – delivering an exceptional audience to advertisers.
Wendy led the creation of a year-long campaign for Turning Leaf Wines, including art direction for photo shoots, recipe development and food styling.
Knowing that Lexus wanted consumers to understand its scientific approach to manufacturing—like using edible foods, such as soy and sugarcane to build
its vehicles—Wendy partnered Lexus with Harvard’s Cooking and Science program to deliver a multi-channel program. She secured legendary chef and
Harvard Professor, Ferran Adriá’s participation to share his scientific cooking techniques, making a seamless connection to Lexus' forward-thinking approach.
Forging a partnership with Bravo, Wendy developed a first-ever TOP CHEF pull-out magazine and website.
The 20-page magazine featured many of the television show's sponsors and exceeded revenue goals.
Wendy oversaw the development of branding materials for signature and custom-tailored events on behalf of the Food & Wine brand and its sponsors.