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MADEMOISELLE BRAND MARKETING + DESIGN  

As the Art Director at Mademoiselle, Wendy was in charge of developing concept and design for all marketing initiatives including

media kits, special sections, sales presentations, research studies, events and branding campaigns.

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Wendy developed a bi-annual marketing research brochure entitled "20/20 Insights" to communicate the trends and buying power of the 20-something female audience to advertisers

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The Beauty Smart brochure is a recap of a research study about beauty attitudes and trends among women in their twenties.

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The Free Spirits special section was developed to attract spirits advertisers seeking to reach a young female audience who enjoy the nightlife.

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A branding campaign designed to debunk the myth that Mademoiselle was only for wholesome women.

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